OpenAI won't use AI in their brand campaigns. But they think you should.

Days before launching Sora 2, their AI video generation app.

Oct 6 • 

Keya Vadgama

8

September 2025

The zombies of Jamini Roy

AI has reached Bollywood and it looks like taste isn't all that matters.

Sep 9 • 

Keya Vadgama

8

August 2025

Welcome to Type of Culture, a different kind of design newsletter.

Welcome to Type of Culture✨

Aug 21 • 

Keya Vadgama

19

1

May 2025

4 things I learned from publishing my first font

From font engineering, what collaboration looks like in type, testing, and creative doubts.

May 8 • 

Keya Vadgama

15

3

What's on my feed: Spring Edition 🌱

A curated selection of the voices and perspectives around creativity, technology, and culture that have caught my attention.

May 1 • 

Keya Vadgama

12

5

April 2025

Designing a logotype for DJ Bianca Maieli

A zine-esque newsletter where I talk about my moodboarding process and designing Bianca's graffiti-inspired logo.

Apr 2 • 

Keya Vadgama

13

March 2025

Confessions of a (disappointed) Designer #4

AI, Ghiblification, and a general sense of "what is happening to my industry?"

Mar 28 • 

Keya Vadgama

19

3

The serif renaissance in AI branding, the typography of Severance, and what happens to our posts when Instagram dies?

Early 2025 typographic observations in popular culture.

Mar 17 • 

Keya Vadgama

126

17

January 2025

Confessions of a (grateful) Designer #3

I’m grateful that I chose to be a designer.

Jan 24 • 

Keya Vadgama

7

1

December 2024

Forget the algorithm, designers need to start designing for themselves again

Do you even remember why you got into design in the first place?

Dec 20, 2024 • 

Keya Vadgama

5

2

November 2024

Confessions of a (perfectionist) Designer #2

I feel paralyzed.

Nov 17, 2024 • 

Keya Vadgama

5

3

October 2024

Late autumn moodboard: Depictions of desi women at rest

Give yourself permission to set down what you've been carrying.

Oct 28, 2024 • 

Keya Vadgama

3

1